How to calculate Google LSA ads Minimum spend as part of Local Conversion Pro (LCP)

Go to: https://ads.google.com/intl/en_us/home/local-services-ads/

Scroll down to the box to "Calculate Your Budget" and enter:

• Your client's zip code
• 1 Lead Per Month
• Their Practice Area

Once you receive the price range, do the following:

1. Determine the Average Price (Between the High and Low Number) 
2. Take that Number times 3 to determine the Minimum Weekly Budget
3. Take that number times 4 to determine the Minimum Monthly Budget

If the Minimum Monthly Budget is Greater than the Minimum spend level for the LCP level your client selected, inform them that their LSA spend should increase to support this total. 

EXAMPLE:

Zip: 85251

Practice Area: Personal Injury

Average Price Per Lead: $188 [(150 + 225) / 2]

Total Monthly Minimum LSA Spend: $2,256 (188 x 3 x 4)

If they Bought LSA GOLD, which has a base LSA spend of $1K/mo., they should add $1,256 to their monthly budget to meet the minimum weekly spend levels in Google ($2,256 - $1K)

Local Conversion Pro Sales Training 7-1-24

 

Resources To Help You Sell:

1. LCP Client Qualification Guide (Download)
2. This PowerPoint (Download Slides 1-5)
3. LCP Product Web Page (CLICK HERE)
4. Recent Articles on Local Search (CLICK HERE)
5. LCP Videos (CLICK HERE)

Sales Power Point Download: https://docs.google.com/presentation/d/1rQVnEnoyg2sbYdlcAALgzdOSaN2mXgth/edit?usp=sharing&ouid=109264349250599407366&rtpof=true&sd=true

Recording Link: https://us02web.zoom.us/rec/share/AnvtZGRjp7JDKBBKfij7BCeUrF0yx4awaeJgNBfaCiW8V3kWqFXHxPTOJ9Z4IAfr.q0_bAd0aEs0bkyF2 

Passcode: a?N30V@S